The National Institute of Marketing Nigeria (NIMN) has urged its member’s nation wide to make professionalism their watchword while discharging their responsibilities to organizations and the people at large.
President of the Institute, Mr. Tony Agenmonmen gave the charge during a conference organized by the institute in Lagos. Speaking on the topic; “In the pursuit of marketing excellence”, he stated; “There are many things an organization needs to do; therefore excellence must be a culture, once that is established and you allowed it to run down from the chief executive down to the shop floor, then everything that the organization does would delight the consumers”.
According to him, the vital role of marketing professionals in organizations cannot be swept under the carpet, as there is abundant evidence world wide of a correlation between the success of an organization and the practice of marketing excellence.
“Individuals working in marketing organizations as well as politicians need to adopt the nitty-gritty of strategies and tactics of the trade, which are built and could be explored from members who have been certified by professional body like NIMN in order to achieve their goals of excellence. The same can also be applied to governance, if the president or the governor thinks of the people that they have to delight them, then every other things they do from the beginning to the end would also be positively impacted”, he said.
To promote professionalism amongst its members, he said NIMN would from January 2018 clamp down on the activities of quacks and non-registered members working in organizations and companies across the 36 states of the country.
“Anybody who is practicing marketing is supposed to be registered and for you to be registered, we have to certified that you are actually competent as a marketer. So from January 2018, we are going to make sure that this happens so that by the time we published our register of membership, if you are not there, then, you cannot legally claim to be a marketing professional in Nigeria.
It means if you are not certificated, you can not practice marketing and all organizations as part of requirements of been able to employ people, the certification has to be a requirement while putting up an advert in the papers”, he said.He pointed out that the move was part of strong attempt to restructure and re-launch NIMN and its operations to deliver value to Nigerians.
Addressing participants which include; Managing Director of 141 Worldwide; Lanre Omoyele, Managing Director of PZ Consumer Business Unit; Alex Goma, Managing Director of Grand Oak Limited, Fatai Odesile, Chairman of Ikeja Chapter; Peter Folikwe, students amongst others, he assured them that the institute would from next year, be more aggressive in terms of making sure that its members expertise becomes more valuable to government especially in pushing forward policies and programme to support the governments’ growth plan.
“ I urged Nigerians to work hard and support the policies and programmes of the government for a prosperous 2018 while marketing professionals must also help to redirect everybody in adopting the concept of marketing to make the country a better place”.