For consistently demonstrating exemplary performance in electronic banking and payment solutions, First City Monument Bank (FCMB), has been conferred with the prestigious ‘’Excellence Award in Alternate Channel Banking,’’ at the 2017 edition of the New Age Banking Awards.
The awards ceremony, organised by leading global solutions provider, UMS Conferences, formed part of activities of the New Age Banking Summit, held from September 26 to 27, in Lagos.
FCMB, as an inclusive lender in Nigeria, has continued to expand its channels by providing proven electronic banking offerings and solutions that align with the lifestyles of its existing and potential customers.
The bank is known for providing one of the fastest, secure, convenient and seamless alternate channel banking platforms cutting across Automated Teller Machines (ATMs), Point of Sales (PoS), mobile, internet banking, among others.
Over the years, the Bank has continuously reinvented the wheel through cutting-edge, impactful and bespoke products and services for its customers at all touch points, thereby enhancing their experience.
According to the organisers, the conferment of the “Excellence Award in Alternate Channel Banking on FCMB is in recognition of the outstanding achievements of the bank in the Banking and Finance industry in Nigeria. FCMB has consistently demonstrated excellent performance in electronic banking and payment solutions.”
The Executive Director, Business Development of the bank, Mrs. Bukola Smith, said the award is another landmark achievement and a clear demonstration that the various strategic approaches adopted by the lender to revolutionise alternate channel banking services are yielding the desired results, and are appreciated by not just customers, but other stakeholders.
“We will continue to invest in digital platforms and other modern solutions that enable us sustain the tempo in the provision of simple, helpful and reliable banking services driven by robust technology and best practices,” she assured.
The Group Head, Transaction Banking Products of FCMB, Dennis Ezaga, in a paper titled, “Implementing Advanced Analytics and Big Data to Create a Customer-centric Infrastructure,” explained that advanced analytics and effective data play very important roles to drive long term customer loyalty. It also helps to understand customer behaviour and decision-making by banks and other organisations to ensure productivity and efficiency in a sustainable manner.
“First, we need a design thinking approach that must be focused on understanding the customer to enhance or create experiences that drive advocacy. Selecting the right data sets from our customer’s lifestyle and applying artificial intelligence algorithms can give deep insights into their behaviour to enable us predict their next aspirations and prescribe intuitive solutions,” he said.