Etisalat Nigeria has changed its brand name to 9Mobile. This is coming in days after the global franchise, Etisalat International ended its management agreement with its Nigerian arm. Last week, Nigerian regulators made attempts to save Etisalat Nigeria from collapse after talks with its lenders to renegotiate a $1.2 billion loan failed.
All UAE shareholders of Etisalat Nigeria have exited the company and have left the board and management.
It would also be noted that the chairman of Etisalat Nigeria, Hakeem Belo Osagie resigned and several other members of the board have also stepped down.
However, discussions were ongoing with Etisalat Nigeria to provide technical support, adding that it can use the brand for another three-weeks before phasing it out till this latest development.
At the end of today’s management meeting of the telecom firm in Lagos, 9Mobile was adopted by the company as the new brand name.