Ready.Set.Go.... #adhubbing


Adhubbing  logo and brand has undergone a significant transformation. The new identity had to satisfy all of the existing expectations of what our original mark stands for...while simultaneously moving the brand forward.

Striving to maintain the iconic and recognizable mark was a primary goal. This was achieved by carefully deconstructing the existing mark and studying its fundamental shapes, angles and weight. This process informed our work and perspective as we approached the challenge of defining a new mark.